You may download the Sam H. DeKay article “Designing Email Messages for Corporate Readers: A Case Study of Effective and Ineffective Rhetorical Strategies at a Fortune 100 Company” using the provided link. Please post two questions or comments about the article using the thread below and write two responses for the other members of the class. Remember, I will draw upon your posts for class discussion.
The study suggests that email messages, especially companywide communications originating from senior management, are most likely to be read by an intended audience if messages are designed to incorporate complex sets of visual and textual conventions specifically intended to achieve rhetorical objectives. In addition, the study examines the manner by which flouting these conventions may result in serious communication failure.